Archives for posts with tag: social media


During Word War 1 there were two types of soldiers in the trenches, one who played a support role in terms of logistics, communication, developing battle plans and provisioning and those who went over the top and engaged with the enemy. If you are a business-to-business marketer, do you stay in the trenches or do you go over the top?

“Online business-to-business marketers who stay in the trenches are never going to derive tangible value from their participation on the social web”

If you want more leads and prospects and your marketing department is spending most of their time doing the following, it is time to revisit your B2B social media marketing strategy:

Presenting management with reports that ONLY reflect the number of page views and visitors to your website and blog, number of Twitter followers, Facebook Likes, LinkedIn followers, subscribers to the blog, YouTube views, etc

Use words such as communication, reputation management, branding, public relations, corporate identity and do not use words such as engagement, conversations, interaction.

It is no coincidence that marketing colleges and universities are rewriting their marketing management syllabus because the playing field has changed and marketers have to radically rethink how they do things.

For organisations who sell products, services and solutions to other companies, PR, branding, reputation management and corporate identity are still fundamentally important but do not underestimate the importance of using the social web for what it was designed for ie to connect, interact, engage and build relationships.

You need to identify the people in the trenches in your marketing department and those who are prepared and willing to go over the top into no mans land. The trench dwellers are very important but you shouldn’t use them when the whistle blows and the troops start climbing the ladders.

The soldier who goes over the top has to be brave and when he is in no mans land he has to improvise, depending on what he encounters.

If you are planning on generating new business opportunities from your participation on the social web, one way broadcasting and reporting on page views will not cut it. Identify your soldiers, equip them with the right tools and training and you will see the results!

Do you agree or disagree? Do you have anything to add? Would you like to comment? I would love to hear from you?

I invite you to engage and interact with me on Twitter and LinkedIn


I participated in a conference call earlier today with colleagues in another region where I was describing my role and what I do on a daily basis. After going through all my daily responsibilities I was somewhat bemused when one of the persons on the call said “But that sounds like a full-time job”. After hearing this I thought it may be a good idea to explain a “day in the life of an online marketer”

Preparation of content

Any online marketer is dead in the water without good content to fuel their online marketing fire. In order to source good content, you need to meet with thought leaders on a regular basis to encourage them and assist with the creation of content. Any good content marketer will know that content has to be fit for purpose, depending on the channel they are using.

Publishing the daily blog post

There are no hard rules around the frequency of blog posts but the general rule is not too many, not too few and focus on quality. I attempt to schedule one blog post per day, preferably first thing in the morning.

Sharing blog post across online channels

Depending on the social networks you are participating on, you may want to introduce your published article differently. As you know, Twitter has a 140 character limitation so you want to be brief but still attempt to attract attention. In terms of Twitter I try to attract the attention of social media influencers and journalists and editors from popular business publications. In some cases I will contact certain individuals through a Direct Message (DM) and email or mention their Twitter handle in my tweet.

When sharing on LinkedIn and Google+ you are able to prepare a longer introduction to the content and ask your community for their comments, opinion and feedback. Besides the LinkedIn update, I also share the article on the relevant LinkedIn groups I manage and other groups I have joined. I also include specific people I am connected with on LinkedIn. In the LinkedIn groups I manage I will also use my weekly announcements feature on the groups to send an announcement to group members.

After creating updates on all the relevant social networks I then add a scheduled update on Socialoomph for Twitter and LinkedIn.

Preparation of email campaigns

For our email subscribers, we will identify specific content and determine which roles within organisations and which industries we should be targeting. I then need to prepare the templates for the relevant emails, create the filters, insert links, send a test to check that all is in order and then schedule the email.

Dialogue with community

Any online marketer or community manager has to ensure that all comments on blog posts, DMs on Twitter, shout outs on Twitter, replies to email campaigns, requests for information, CVs sent, comments on LinkedIn updates, comments on LinkedIn groups, requests to connect on LinkedIn, requests to join LinkedIn groups, discussions submitted on LinkedIn groups which require authorisation (I will end it there) are attended to and responded to timeously. This is an all day task and depending on what campaigns you are busy with, varies in intensity.

Measurement and feedback

This has to be done on a regular basis so that the relevant stakeholders within the organisation are kept abreast of all online marketing activities, understand the effectiveness of the channel and are able to react quickly to sales leads that are generated through my efforts.

Writing articles and supporting other influencers

I also need to find time to identify suitable subject matter to write about for subscribers to my personal blog and for sites where I am a guest blogger. Over and above that, I need to spend time reading, commenting on and sharing articles written by thought leaders.

So if you are looking for someone to manage your online marketing, I can assure you that if you want to do it properly and get results, then budget for a full time person.

Is there anything I have missed out? Please add to my list.

This superb article was reblogged from the Jeff Bullas blog

20 Ideas for Content that People Love to Share on Social Media

Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more.

This is one of the biggest challenges if you want to do social at scale.

Finding ideas for content then leads to the resource intensive process of creating, publishing and promoting that content. Solving this problem is an integral part of your social media marketing strategy that meets the voracious demands of an information hungry world that is looking for content titillation is never ending.

We want to read and view knowledge and ideas on our PC’s, laptops, smart phones and the latest hot hardware platform… the tablet. We want information and we want it now! Mobile is now providing the freedom to get that content anywhere, anytime. Add a dose of the latest 4G mobile networks and the content is delivered at blistering speeds. No longer is it necessary to experience the “World Wide Wait” that made surfing the web a lesson in patience as videos stopped and started and dribbling downloads demanded a visit to the kettle corner for that cup of tea.

It also needs to be focused. Content about photography is irrelevant to the fashionistas and articles on fishing will not be read by the techies.

The Content Foundation

There are four main types of content that you should be considering creating:

Educational content
Informative content
Entertaining content
Inspiring content

Do all four well and you are on your way to producing advocates and ambassadors on Facebook, Twitter , Google+ and other platforms that will spread and share your content for free.

Content is Multi-Media

Content on a social web also needs to be multi-media rich these include media such as:


The rise of Pinterest and Instagram has fed the desire and demand for beautiful imagery and high definition photos. No longer are people happy with a wall of text that says “boring!!”

The problem that most companies and bloggers have is finding the inspiration to come up with the different types of content and information that keeps the blog fresh, the Twitter stream pumping and the Facebook page flowing. Ignore this and the crowds slowly disappear and the tribe loses interest.

So here are some ideas to create content that on a visual high speed web.

#1. Create Lists

I can hear some of you yawning. The reality is that in a time poor world giving people a list of things to do or 10 tips for creating a great video are the types of headlines and article that people click on. Packaging and chunking it down tells your reader you aren’t wasting tjeir time and it is easy to read and view.

Creating this type of content still works and works well.

Example: 10 Powerful Tips to Increase Fan Engagement on Facebook

#2. Go Negative

It is sad but true but most people prefer to hear bad news or know about things that they shouldn’t be doing or avoiding. Take the negative angle to a story or learning and be surprised by the traffic.

Example: Personal Branding on LinkedIn: 10 Mistakes to Avoid

#3. Infographics

The last two years has seen the rise of information that presents complex data and information with a combination of text and images. Infographics does get shared on Pinterest and passed around on Twitter.

Example: 23 Hints for Creating content that Google Loves – Infographic

#4. Curate content

Take a topic and find some of the best articles on it when you do a Google search. Package it up and serve it to your readers. You have saved them time and effort by putting all that information in one place.

They will love you a little bit more!!

#5. Provide “How To’s”

It never ceases to surprise me the appetite for simple instructions that take people by the hand and shows them where to start and the steps along the way. Provide a “how to” framework that makes it easy to read, understand and implement.

Your blog will be valued and admired.

Example: How to Verify Your Pinterest Account and why You Should

#6. News

People want to know what is happening whether it is in their industry, city or the world. Help them find it easily and quickly. Create, publish and promote this content fast.

Huffington Post and Mashable are a success beacuse of this.

Example: Apple Makes Huge Announcement About Twitter

#7. Research

Provide research backed facts wrapped up in a well structured article whether it is a singular or multiple source and they are printed off (or emailed) and put in front of the managers and CEO’s eyeballs. If the university research says it is true… it is!!

Many people want proof before they make that first step of action.

Example: How 5 Prestige Brands Innovate and Market on Facebook

#8. Case Studies

Research is great but real world case studies are the real proof that it works. Provide a multiple list of case studies and it is lapped up and shared by your advocates on the social web.

Example: 5 Successful Facebook Marketing Campaigns – Case Studies

#9. Evergreen Content

The web demands fresh news and content very minute of every day. In this frenzy of informing it is often forgotten to tap into the power of content that is just as relevant in 2 years time as it is today. It is content that can be continued to be promoted and shared with your readers for a long time. Create content that is a framework or covers first principles and you will give it longevity and endurance.

Example: 10 Ways to Launch and Promote a product Using Social Media

#10. Images

Create content that takes screenshots or uses images to convey an idea, concept or story. It provides emtional impact and they get shared on Facebook more than any other content type. A tool that helps me do this is Snagit and it is now an indispensable part of my content creation and optimising toolkit.

Images can take your content from average to awesome!!

Example: A Powerful Two Step System to Increase the Value of Your Facebook Community

#11. Video

When creating a content you can share your story and ideas many ways but as online video now streams easily on the high speed internet it needs to be included in your content marketing mix. It can be a direct to camera video, a video capturing your screen (such as the Camtasia software) or it can be sourcing videos from YouTube that enhance your story.

#12. Slideshare

Slideshare is the YouTube for Powerpoint presentations.It is often underestimated as a means of making your content accessible and attractive. It is also a very visual platform that displays ideas and concepts quickly and easily. You can take your articles, research papers and blog posts and put them into a Powerpoint that can then be uploaded to Slideshare.

In the last year I have used it more extensively and views of my Slideshare account are now averaging from 25,000 to 35,000 views a month and total views are now over 330,000.

It is a format for your content that should be seriously considered.

Example: How to get Started with Social Media Marketing

#13. Top 10 Lists

People love to know who or what is on top in almost any category or sector that you care to name. Create content that display this and watch the traffic spike.

Example: 10 Top Pinterest Boards

#14. Tool or Application Reviews

Everyone is looking for better ways,tools and apps that make life easier in what is sometimes seen as a complicated web world. Make it easy for your readers to find and download the software.

Example: 10 Must have WordPress Plugins Every Blogger Should Know About

#15. Solving problems

Provide step by step instructions about the major issues that plague your industry. This content adds enormous value to your readers and great content creation is always about adding value.

Example: 20 ways to Increase Your Facebook Likes and Engagement

#16. Statistics and facts

Content that outlines the latest statistics and facts are always an option that produces clicks and shares. People are intrigued by the bigger and better and articles about this are always a hit.

Example: 72 Fascinating Social Media Marketing Facts and Statistics for 2012


Put a quote on Twitter or Facebook and watch the “likes” leap. Nothing like an inspiring quote to put a gleam in someone’s eye to start their day.

#18. Podcasting

Podcasting was big a few years ago but it is making a resurgence. Technology is making it easier than ever before to create a podcast. Not only produce content that is a podcast but take your old articles and turn them into podacsts. same content different medium. This media can be downloaded and listened to as people drive, commute and sit on a park bench.

Example: Marketing Is Dead

#19. eBooks

Turning content into an ebook is a great way to make tour content spread. Use them to build your email lists by acquiring a name and email for the privilege of accessing an eBook that offers valuable information

#20. Transcripts

Transcription services are now low cost and easy to do. This takes your podcast or video and turns it into a document.


LinkedIn may have played second fiddle to the likes of Facebook and Twitter for some time but things have changed. Besides the explosion of LinkedIn user numbers on a global basis, LinkedIn has introduced a whole bunch of new features and functions which has radically improved the user experience. If you are serious about exposing and enhancing your online brand from a business perspective, LinkedIn is the place to be, however if you are going to use LinkedIn, I advise you not to do things in half measures. Here is a list of LinkedIn “must do’s” to start your 2013 off with a bang.

1. Upload a decent photo

Statistically, there is a greater propensity for people to connect with you if your profile has a DECENT photo. LinkedIn is a business social network, so in most (if not all) cases, the accepted norm is a colour head and shoulders shot. If you want to project a professional image, then I suggest that your attire is business casual. Make sure the image has enough resolution to be enlarged without blurring.

2. Include job history

As you would do with your resume when seeking a new job, include a detailed account of your past employers and your role within the organisation. You wouldn’t go to a job interview with half a resume, so don’t do this online for all the world to see. Even if you are not a job seeker and you are using LinkedIn to promote your expertise, potential clients will want to know what you did in the past.

3. Provide a good summary

The LinkedIn summary is your “brag sheet” or 30 second elevator pitch. You want to create a good impression as quick as possible and this is the ideal place to do so. Use the summary to explain your core skills, where and how you add value with one or two examples.

4. Where were you educated?

Besides your job history, potential employers and clients want to know where you were educated and what qualifications you have. Besides schooling and tertiary education, make mention of the certificate courses, diplomas, short courses, awards achieved.

5. Add skills and ask for endorsements

A recent addition to LinkedIn is the ability to have other LinkedIn users you are connected with to endorse your skills. This is the LinkedIn’s version of word of mouth marketing. If I have heard from multiple sources that a person is good at something, there is a good chance that I will believe it. The best way to get endorsements is to endorse others and they will reciprocate. If they don’t, then ask them to.

6. Ask for recommendations

Reach out to your colleagues, clients, ex-clients, past employers and manager and ask them to add a recommendation. When applying for a job or tendering for a project you always include references. This is exactly the same. The more references the better. Just remember to reciprocate!

7. Connect!

This is what LinkedIn is all about. Reach out to all your colleagues, friends, associates, past employers, past and existing clients and connect with them. Remember to follow LinkedIn protocol when doing so otherwise this feature will be blocked. If you do not know someone personally, but would like to connect, ask someone you are connected with to introduce you.

8. Join groups

There are MANY LinkedIn groups out there so take your time joining groups. The idea behind joining groups is so you can interact with LIKE-MINDED individuals. If this is not happening, then leave the group. You also join groups to learn, so if there isn’t decent interaction and/or the subject matter is poor, then leave the group. You can use groups to build credibility and to let people know that you are knowledgeable around certain subjects. In order to do this you have to participate in discussions. Ask questions, post content, use the polling feature, but participate.

9. Monitor updates

Check updates on the LinkedIn home page. This is where you have visibility of all the updates made by your connections. If there is good content, read it, share it and comment on it. The more you do this, the more you are noticed and the more your connections will support you. Remember that your connections have extended networks. As soon as they start sharing your content and comments, the more your content is noticed.

10. Share articles where you have been published

LinkedIn provides a great feature where you can showcase articles that have been published which you may have wrote or where you have been interviewed or quoted. This just helps to build your credibility.

11. Include contact information

Make sure to include all contact information such as email address and telephone numbers. If you use Twitter and have a blog, be sure to include links to these platforms to. Just ensure that your blog and tweets are current if you are going to do this.

There are many other great features and functions available on LinkedIn which you should take the time to explore, but I will leave you with these 11 tips to enhance your personal brand for the time being. I can assure you that if you use this advice, you will see the results. Have a great 2013!

Do you have any other LinkedIn tips to add? Would you like to share any of your personal experiences? What is your opinion of LinkedIn?

I invite you to connect on LinkedIn or chat on Twitter


As we leave 2012 behind us, it is time to reflect on the past year to identify what we did right (and wrong) and changes we need to make in 2013 to derive more value from our social media efforts. I have listed a number of behaviours below which I have noted on a number of platforms, which people should either do more of or stop immediately. By doing so, it will make these environments better for all.

1. Broadcast vs conversation

Twitter was developed specifically to support online social interaction. This implies bi-directional dialogue between many or multiple entities. Twitter is NOT a advertising billboard and people who use it to constantly broadcast advertising material should stop doing so immediately. In order to maintain the integrity of this environment, this type of behaviour should result in Twitter accounts being closed down or blocked. I am not saying that broadcasting should stop but there has to be a healthy balance between broadcasts, retweets and conversation.

2. Keeping things current

I have followed links from person’s LinkedIn and Twitter profiles to “dated” blogs and websites. It is difficult to build online credibility when a person visits your blog and your last article was published three months ago. I am not saying that you need to publish daily but attempt to publish regularly. This needs to be applied to all the platforms you participate on.

3. Appropriate content

If anyone wants to be blocked and deleted from my LinkedIn groups, post a job advert or promote yourself, your company, your products or your services on a discussion forum. Keep your updates relevant to the platform and the subject in question. If the LinkedIn group is titled “Executive Leadership” the discussion should revolve around “Executive Leadership”.

4. Keep the right company

As with all social interaction, like-minded people tend to hang out together. It stands to reason to apply the same principle on the digital platforms you are participating on. Make it very clear on your Twitter, LinkedIn, Google+ profiles, LinkedIn groups and blog your “online commitment” to your connections, followers, friends, etc. and ensure that your content supports it.

5. Reciprocate appropriately and regularly

For those of you that publish content on a regular basis and want to extend your reach to a wider audience through social media influencers and brand advocates, reciprocation is very important. As you develop online relationships, it is possible to reach out to individuals every now and then (not too often, mind you) to ask them to retweet, share or promote a blog post, tweet, LinkedIn update or LinkedIn group discussion. If they agree to do this, please ensure that you do the same for them when they ask you. If the person has a bigger online presence or influence, it is a good idea to promote their content more than they do for you. If you have your eye on a particular social media influencer or celebrity who MAY support you, you may have to court them for some time before they notice you.

To summarise

To maximise the return on you 2013 social media efforts, focus on keeping the right company, ensure your profile reflects your commitment to your audience, make sure your content is relevant, regular and appropriate, work hard to identify the right supporters and reciprocate when they assist you in promoting your content.

If you are reading this, you have survived the Mayan prophecy, so well done. Have a fruitful 2013 and thank you for your support this past year!

Do you have something to add? Do you have personal experiences to share? I would love to hear from you!

I also invite you to connect with me on LinkedIn or chat with me on Twitter


Social networks are filled with all types of people and all too often you end up connecting with people who are unpleasant and who generally bring you down. Why not make a resolution in 2013 to make some changes.

In life, we are encouraged to surround ourselves with people who make a positive impact on us. Why not do the same with the people you interact with on social media? Here are a few ideas on improving the standard of the folk you converse with.

Report offenders

If you are being spammed or bothered by trolls, doing something about it. Ask friends to report the person and get them blocked or blacklisted

Review your subscriptions

Go through all the blogs you have subscribed to and find those who are producing content that is not adding any value and unsubscribe from them

Dump negative influence

Look at the people you follow on Twitter, friends on Facebook, contacts on LinkedIn, etc and sever ties with people that are negative.

Focus on positive influence

Spend time noting all the positive people in your networks and endeavour to communicate more with them and support them more often by sharing their content

Make new friends

Identify new potential friends who can make a positive impact on your life and connect with them.

2013 is a time to enhance the impact you have on your community. By surrounding yourself with more positive people and weeding out the trouble makers, you will find that more people will want to connect and interact with you. Have a great year!

Do you have anything to add to this list?

Connect with me on LinkedIn
Chat to me on Twitter

This was originally published on the blog

Infographic: The Five Social Media Followers Your Business Needs

With millions and millions of people on social media, identifying the the ones who can really benefit your business may seem daunting.

But Vocus has your back with a breakdown of the five key types of social followers your business needs.

Early adopters, social sharers, born followers, popular powerhouses, and (believe it or not) basement-dwelling haters all have a role to play in marketing your business. Identifying and engaging these groups will allow your business to better tap into the social commerce market, which is projected to hit $30 billion by 2015.

Here are the five key types of follower, why you need them, and some tips on engaging them.

5 Types of Social Followers Your Business Needs
Click here for the full-sized image.
Enjoyed this infographic? Read more marketing tips from Vocus.

social media marketing

This article was published originally on

Social media has been around now for a good few years now and I am astounded by the amount of large companies that are still dragging their heels, hoping that this “passing fad” will disappear into the ether. Truth is folks, social media is here to stay, so get on the train before it leaves the station!

There are still many out there that still do not know what they should be doing with social media. The industry is mature enough and there are people out there that can help you, so I think it is high time to formulate a plan and execute it. Many companies have not done anything purely through fear.

Here are eight things you should do be doing (or not doing) in 2013

1. Don’t hand over the reins to an agency who will give the responsibility of managing your community to a person who qualifies because they “enjoy social networking”
With any strategic project within an organisation, responsibility is given to the person who you can least do without in your company. Managing social interaction with your community is an important task and should be managed by a highly competent person. A good example is @ScottMonty, head of social media for Ford Motor Company. Take the time to find and nurture the person within your organisation. If you cannot identify someone, hire a competent resource.

2. If you are still blocking your employees from social networks at your company, now is the time to provide them with access and start trusting them
Here is an excerpt from Deloitte Australia’s website on its vision and culture: “Deloitte’s culture is based on empower and trust; recruit and retain the best”. Besides trusting your employees, develop a social media policy, ensure your employees understand it and then trust your employees to abide by the rules you have stipulated.

3. Do not follow some social media template that was introduced by someone who can barely spell “social media”. Start learning more about this channel and do some exciting things
There are many self-proclaimed social media gurus and specialists out there that have created social media templates that organisations may use. I would have a very good look at what the particular “social media expert” is doing to promote themselves first. “Never trust a skinny chef” is the statement on the SA-based Heavy Chef website.

4. Social media is “Marketing”, so you figure who should own it
Need I say more? Social media is a marketing function and should be owned, managed and driven by the marketing department. Bear in mind that this does not imply exclusive management and control. If you are planning on becoming a social business, you should have representation and participation from all business areas within your organisation.

5. Yes, there are a number of legal things to think about, but they can all be put in place. Your legal department is there. Use them
I will not delve too deep into this particular subject because I am not suitably qualified to do so. When developing your social media policy, take cognisance of all the legal aspects and seek input from your legal team.

6. The first excuse I always hear from anyone who has not embraced social media properly is “I do not have time”. My advice is to find the time to recruit a few resources to own and manage this strategic initiative
When I hear people say this, my blood starts to curdle! This is the typical excuse you will hear from someone who does not firmly understand the social media value proposition. The only advice I can render here is to get educated. Social media is — in its most simplistic form — a set of communication tools which enable many-to-many interaction between your employees and your external stakeholders. Learn to use the tool effectively and you will see the results!

7. Do yourself a HUGE favour and stop asking about “Return on Investment”. This is the best way to stall and hide behind spreadsheets
Every organisation has a switchboard with telephones on each employee’s desk and an email server with email addresses assigned to each employee. Show me the organisation that measures the “return on their telephone and email investment”. Social media is another communication channel enabling your employees to connect and interact in order to generate and nurture relationships. I rest my case.

8. If you do not know where to begin, you can be assured that there are competent people out there that can help you. If you do not know where to start, contact me and I will make some recommendations

One of the most powerful forms of marketing is “word of mouth”. The propensity for someone to buy a particular product or service is way higher if it was recommended by a known “trusted adviser”. If you are not sure who to turn to for social media help, ask for recommendations. When I was tasked to have an iPhone and iPad app developed, I asked Apple for three recommendations and chose one of them. Our apps work like a treat!

To conclude

You can be rest assured that there are many companies out there that are using social media very effectively and achieving amazing results. There also happen to be a whole bunch of companies that are moving in the opposite direction because they have chosen not to do anything. Which of these are you going to be?

The Festive Season is nearly upon us and most social media managers deserve a well-earned break after a long year of growing their social networks and participating diligently across all the social networks they manage. I have listed a few things you can do which will ensure that you keep your community happy and afford you some time off.

Let your followers know you are taking a break

There is no harm at all in letting the subscribers to your blog and newsletter, your followers on Twitter, Facebook friends and LinkedIn connections know that you are going on leave and that they will not hear from you as often as they are used to. Schedule a blog post announcing the fact and schedule a few announcements on Facebook, Twitter, LinkedIn and other networks you participate on.

Schedule a few updates     

Schedule a few blog posts to be published at regular intervals during your time off. This will ensure that there isn’t total silence and that your subscribers will have some material to consume. Being the Festive Season you may want to focus on blogging content that is related to this time of year. You can use tools such as Hootsuite and Socialoomph to schedule a series of updates for Twitter, LinkedIn and Facebook too.

Check in now and then

Have a cursory look at your mentions on Twitter, updates on LinkedIn and Facebook and comments on your blog once a week. Attend to any important items and leave the rest until you return from leave. Your followers will value your commitment.

Share some of your holiday experiences

Many shy away from this altogether but for those that enjoy sharing a few pics with their followers, this is an ideal time to do so. I enjoy mountain biking and the outdoors so I will be sure to share take a few photographs whilst mountain biking or hiking in some exotic location and post them on Twitter and Facebook.     

Don’t forget to send a Festive Season greeting to your community

Take the time to send out a few messages across all the digital platforms you manage to wish all your followers and subscribers and to thank them for all the support they have given you this past year.

Happy Festive Season

I would like to end this by wishing all my subscribers and their respective families a happy, peaceful and restful Festive Season. Enjoy your rest and the time you will be spending with your family and friends. Thank you for your support this past year and come back recharged and ready for a fruitful and abundant 2013!

One final comment – According to the Mayan calendar some believe that the end of the world will occur sometime in December 2012, so if you are an ardent believer in these predictions, go crazy with that credit card and have an extra helping of pud at every meal ;)

Do you have anything to add?


Here are some interesting social media facts from the Jeff Bullas blog! The LinkedIn stats interested me specifically!

The Latest 27 Social Media Facts, Figures and Statistics for 2012 – Infographic

Written by

Since I first joined Facebook over four years ago the social media landscape has continued to evolve at a rapid pace. It also has become more fun with the addition of Instagram and Pinterest.The Latest 27 Social Media Facts Figures and Statistics for 2012 - Infographic

What I like to see is that the big boys are not having it all their own way.

Google thought Facebook was just a fad that would go away. For a while there Twitter looked like it would be a super nova that exploded with growth and then fade into oblivion. But neither of these events have occurred and social media has moved from fad to mainstream.

The women are the major participants on Pinterest. This is validated when you look at the Pinterest demographics and also notice that the top five pinners with millions of followers are female. When I participate on Pinterest it seems as if I am male voyeur listening in on visual conversations dominated by women. It is a bit like dropping into a women’s fashion store or lingerie shop. You know that it is OK to be there but it doesn’t feel quite right.

Two Significant Trends in Social Media

There are two trends that have emerged in the last two years that have changed the social media landscape and fabric.

  1. Visualisation of content: This is obvious when you see the rapid rise of Pinterest and Instagram and the evolution of larger images on Facebook and its user interface. Google+ had realised this when it launched last year with its feature and function sets applying a highly visual format.
  2. Mobile use and sharing: Instagram is the leader of this trend and is one of the reasons that Facebook made a $1 billion purchase of a non profitable company (Instagram) with only 16 employees.

These trends have also impacted web design and online shopping with Amazon changing its design and layout to a Pinterest styled home page ”feed”

Social Media Statistics

There are some surprising statistics that indicate the growth and impact the social web has created in just a few short years.

  • 350 million plus users suffer from “Facebook addiction syndrome”
  • If Twitter was a country it would be the 12th largest in the world
  • LinkedIn signs up 2 new members every second
  • The average visitor spends 15 minutes a day on YouTube
  • Three million new blogs come online every month
  • 97% of the fans on Pinterest’s Facebook page are women
  • 5 million images are uploaded to Instagram every day
  • The Google +1 button is used 5 billion times every day

Want to find out more?, Check out this Infographic.

The latest social media statistics for 2012

Source: Infographic by Go-Globe and the data source is from PRDaily.

What About You?

Where do you think social media is heading? What is your favorite statistic or fact?

Is Facebook annoying you with its Edgerank limitation of updates on Timelines.

Look forward to reading your thoughts in the comments below.

Want to Learn How to Create Contagious Content and Market it on Social Media?

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