Tag Archives: digital marketing

Getting personal

A small group of senior executives is using Twitter and other social media platforms to project their personal brands. It’s proving good for business but there are potential pitfalls. BY  Simon Cashmore  of BrainStorm, 17 August 2011 Amid the media … Continue reading

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Using LinkedIn to connect, become eminent and start conversations

I am having a lot of success by participating on LinkedIn, in terms of growing my network and getting “thought ware” out there and thought I’d share a few points with you that work for me. I am always open to advice, … Continue reading

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7 Unwritten Rules Of Social Media

Original post published by Rajesh Setty, an entrepreneur, author and speaker based in Silicon Valley. He also creates and sells limited-edition prints at Sparktastic. You can follow him on Twitter at @rajsetty. Social media seems easy especially because the barrier … Continue reading

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5 Ways to Increase your Online Lead Generation

This is a great article from Ayaan Mohamud of Pauley Creative  First and foremost let’s get the definitions out of the way. What exactly is a lead you say? Well, a lead is simply a company or group of companies that … Continue reading

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Why I Will Never, Ever Hire A “Social Media Expert”

  This blog post by Peter Shankman, founder of HARO, needs to be read by all marketing practitioners! Note Peter’s comments about relevance, brevity (content) and knowing your customer.    May 23, 2011, 4:11 PM  I was going to call this article “All … Continue reading

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David Graham of Deloitte answers questions relating to social media marketing

I was interviewed recently and was asked a series of questions relating to the Deloitte Consulting South Africa social media marketing strategy. This is a five and a half minute video clip where I talk about our approach and the execution thereof.   Click … Continue reading

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Social Media Marketing Has Turned the Page!

The is the most recent blog post, published by Lee Traupel of Linked Media Group May 4, 2011 By lee Leave a Comment   Clearly Social Media Marketing has moved out of the shadows into a front and center position … Continue reading

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