Tag Archives: digital marketing

5 Ways to Increase your Online Lead Generation

This is a great article from Ayaan Mohamud of Pauley Creative  First and foremost let’s get the definitions out of the way. What exactly is a lead you say? Well, a lead is simply a company or group of companies that … Continue reading

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Why I Will Never, Ever Hire A “Social Media Expert”

  This blog post by Peter Shankman, founder of HARO, needs to be read by all marketing practitioners! Note Peter’s comments about relevance, brevity (content) and knowing your customer.    May 23, 2011, 4:11 PM  I was going to call this article “All … Continue reading

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David Graham of Deloitte answers questions relating to social media marketing

I was interviewed recently and was asked a series of questions relating to the Deloitte Consulting South Africa social media marketing strategy. This is a five and a half minute video clip where I talk about our approach and the execution thereof.   Click … Continue reading

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Social Media Marketing Has Turned the Page!

The is the most recent blog post, published by Lee Traupel of Linked Media Group May 4, 2011 By lee Leave a Comment   Clearly Social Media Marketing has moved out of the shadows into a front and center position … Continue reading

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Older business executives still prefer email

I ran a poll on LinkedIn where I asked business executives how they would prefer a professional services organisation to communicate with them. The options I provided were email, the company blog, Twitter and LinkedIn. I made a point of communicating the poll through all … Continue reading

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How to Change Your Message and Make an Impact!

This is a superb blog post, written by Nicky Nikolaev (social media marketing strategist and head of sales, web design and the interactive marketing department at http://www.travelstoremaker.com).   The blog post and video not only displays the power of words but also … Continue reading

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How to protect against dysfunctional social media strategies at your company

Posted by Patrick on April 14th, 2011 at 3:00 pm to Social Media Strategy It’s sad how often internal company conflicts and weaknesses transfer into the organization’s social media efforts. Over the weekend I read through a book our CEO … Continue reading

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B2B Social Media: 4 Ways to Sell the Value to Management

Being in a B2B marketing role, I understand the importance of getting buy-in from management before embarking on your social media marketing quest. This guest post by Eric Schwartzman which I dicovered on Jay Baer’s Convince and Convert lists a few ways … Continue reading

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Social media – What you really need is a strategy

By Philip van Zyl of Memburn There’s a saying that goes like this… “If you don’t know where you are going, any road will get you there.” Amen when applied to social media. An analogy came to me one day … Continue reading

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Social Media Marketing Group on LinkedIn

by David Graham I started a social media marketing group on LinkedIn, predominantly aimed at anyone that is investing time (and money) in social media marketing. To date there are over 160 members (and growing) which includes a number of CEOs, marketing directors, digital/social media marketing managers … Continue reading

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