Tag Archives: business

Online marketing and how it influences your sales pipeline

To assist me in articulating to my clients how online marketing aligns with a typical sales process, I produced a diagram which shows the different stages in the marketing and sales process and how online marketing is used to drive leads, … Continue reading

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Your 2013 LinkedIn checklist to enhance your personal brand

LinkedIn may have played second fiddle to the likes of Facebook and Twitter for some time but things have changed. Besides the explosion of LinkedIn user numbers on a global basis, LinkedIn has introduced a whole bunch of new features … Continue reading

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The level playing field has turned into a content arms race

This article which I have reblogged from Schaefer Marketing Solutions, emphasises the importance of content in your social media marketing strategy.  The level playing field has turned into a content arms race (This article was written by Mark Schaefer and was … Continue reading

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Can you talk the CEO into doing social media?

Here is a great article by Dave Thomas I discovered on ViralBlog which provides good reasons why your CEO should invest in social media. Can you talk the CEO into doing social media? You are the chief marketing officer at your company and you have … Continue reading

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11 Reasons Why Social Business is Like Dating

I wrote an article for Memeburn titled Social media is a Virtual Cocktail Party where I compared participation on social networks with a cocktail party. Along a similar vein this article (written by guest author Susanna Gebauer on jeffbullas.com), titled 11 Reasons Why Social Business is Like … Continue reading

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What social media advice would you give to a Chief Information Officer today?

What social media advice would you give to a Chief Information Officer today? I am speaking to a group of Chief Information Officers from prominent South African companies on Tuesday 13th November about social media. My presentation will focus on my social media journey … Continue reading

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The 2012 State of Inbound Marketing Practices and Trends

Hubspot released their 2012 State of Inbound Marketing ebook which is essential reading for any digital marketer. The report is based on a January 2012 survey of 972 professionals familiar with their business’ marketing strategy. The key takeaways are: Inbound Marketing Brings Low-Cost … Continue reading

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