Author Archives: David Graham

About David Graham

I consult on business to business digital marketing strategy for individuals and companies of any size. I have more than 20 years sales and marketing experience and have worked for leading global technology and consulting companies. In recent years I have focussed my energy predominantly on online digital marketing.

How to earn trust to initiate offline engagement using B2B online marketing

In my article titled What you should be doing online to attract new business opportunities, one of the points I raise relates to building trust with prospective clients. People ask for advice or make purchasing decisions from trusted advisors, and … Continue reading

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What you should be doing online to attract new business opportunities

  by David Graham – Digital Engagement Leader at Deloitte Digital Getting business-to-business (B2B) online marketing right is an art and a science, a combination of multiple factors which involve people, process and technology. The analogy we like to use … Continue reading

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Do you stay in the trenches or go over the top?

During Word War 1 there were two types of soldiers in the trenches, one who played a support role in terms of logistics, communication, developing battle plans and provisioning and those who went over the top and engaged with the … Continue reading

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Please support my ride for rhino on the 21st September

I am participating in the Ride for Rhino on the 21st September in memory of one of the 668 rhinos killed in 2012. If you would like to support me, please make a donation to the Wildlands Conservation Trust’s Project … Continue reading

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5 things people need to do more of on LinkedIn

It is widely acknowledged that LinkedIn is THE social network of choice for business people globally. With new features and functions being added on a regular basis and user numbers growing at a phenomenal rate, it has become a highly attractive … Continue reading

Posted in B2B Social Media Marketing, Digital Marketing | 5 Comments

In memory of the 668 rhinos killed in 2012

  I am participating in a mountain biking event called Ride for Rhino on the 21st September in memory of the 668 rhinos that were poached in 2012. The field of riders will be capped at 668 so each entrant will ride … Continue reading

Posted in Conservation | Tagged | 6 Comments

4 things B2B marketers get wrong on the social web

People have turned to the social web in their droves to market themselves and their companies. The very medium that people are using to connect and sell their services also provides all the information, advice, guidance and tips needed to … Continue reading

Posted in Executive Leadership | 19 Comments

Online marketing and how it influences your sales pipeline

To assist me in articulating to my clients how online marketing aligns with a typical sales process, I produced a diagram which shows the different stages in the marketing and sales process and how online marketing is used to drive leads, … Continue reading

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How do you know when your organisation has truly embraced digital?

Companies around the world are still undergoing digital transition. Some believe they are there already whilst others still have their heads buried in the sand. Digital is a loose term and can encompass many things, so for the purpose of … Continue reading

Posted in B2B Social Media Marketing, Digital Marketing, Executive Leadership | Tagged , , , | 24 Comments

8 C’s to get the best bang for the buck from your B2B online marketing

Based on my digital marketing efforts and experience to date, I have identified eight areas where you need to focus your efforts to optimise the effectiveness and return on investment from the business-to-business online marketing process within your organisation. If … Continue reading

Posted in B2B Social Media Marketing, Digital Marketing | Tagged , , , , | 17 Comments