Fourth reason why you must pay attention to Green Growth – Consumers demand green products

Kay Walsh of Deloitte has written an article listing 10 compelling reasons why South African companies must pay attention to Green Growth. Sustainability and climate change is at the top of the agenda for most companies and must be taken very seriously. Here is the fourth reason why companies need to pay attention to “Green Growth”.

Contact Kay Walsh at kaywalsh@deloitte.co.za or visit the Deloitte Sustainability and Climate Change website for more information.

Consumers demand green products

Throughout the world the mindset about going green is changing. Consumers are increasingly concerned and environmentally-conscious and this drives their behaviour. Increasingly, consumers will choose to do business only with companies who do not degrade the environment.

Al Gore‟s 2006 documentary, „An inconvenient truth‟, has been watched by millions globally, and played an enormous role in increasing consumer consciousness about climate change and sustainability.

Legislation will be introduced, and global pressure will dictate, that product labels state carbon content. People will check before they buy.

Did you find this useful? I welcome you feedback and comments. Please share with others that may benefit from this blog post.

About David Graham

I consult on business to business digital marketing strategy for individuals and companies of any size. I have more than 20 years sales and marketing experience and have worked for leading global technology and consulting companies. In recent years I have focussed my energy predominantly on online digital marketing.
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3 Responses to Fourth reason why you must pay attention to Green Growth – Consumers demand green products

  1. Rob says:

    Are organisations going green because of a responsibility to go green or due to economic and financial pressures? The investment managers with whom I have interacted say that “green” is not a priority in terms of which companies they invest (albeit admitting this rather sheepishly). Possibly in the future (how far in the future who knows) investments will be made in terms of a commitment to going “green” as well as other indicators.

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